How a Chinese EV maker is looking to become the "Netflix of the car industry"

2024-12-26 01:54:52 source:lotradecoin staking category:Finance

Shanghai, China — The newest challenge to America's auto industry is coming from China. Chinese auto exports have jumped more than 50% over just the past two years, driving the country into a top spot among global vehicle exporters with long-time powerhouses Japan, Germany and the U.S.

Americans could soon get the chance — if they want it — to drive a vehicle "Made in China."

At the end of April, China's industrial hub Shanghai hosted its first auto show since the end of the country's draconian "zero-COVID" pandemic restrictions. It offered a glimpse of the future.

From Chinese startups to established players in market — like China's BYD, which is already one of the largest electric vehicle (EV) makers in the world — to the legacy American brands, almost every car at the show was either an EV or a hybrid.

New etiquette developing for charging electric vehicles 08:03

China's automotive exports have more than tripled over the last half-decade. Up until now, they've gone largely to developing countries, but that's changing.

Geely, the Chinese automotive giant that owns Volvo, has the U.S. market squarely in its sights with a whole new concept and brand.

Alain Visser, CEO of the new Geely subsidiary Lynk, told CBS News the plan is to change not only the vehicles Americans drive, but how they get them.

The Geely Automobile Holdings Ltd. Lynk & Co. Zero Concept vehicle is displayed during a launch event in Beijing, China, in a Sept. 23, 2020 file photo. Yan Cong/Bloomberg via Getty

Lynk is hoping to become, he said, "like a Netflix of the car industry."

For a flat fee of about $600 per month, drivers can lease a Lynk vehicle. That subscription fee covers maintenance and insurance, and users back out of the contract any time they want.

What the shift to electric vehicles means for the auto industry, mechanics 03:52

The Lynk app also enables drivers to share the use of their vehicles when they're not using them, and get cashback for doing so.

"We now have some customers in Europe who actually gain more on sharing than they pay [with] their monthly fee," said Visser. The brand reportedly plans to offer its first EV to the U.S. market within the next year or so.

It's a bold initiative, especially now, given the frosty state of U.S.-China relations.

Visser acknowledged the challenge, but said he was confident that consumers would buy in to the Lynk concept, Chinese owned or not. The concern, he said, is politics, and how the actions of governments on opposite sides of the world could throw up new barriers to commerce.

The U.S.is one of the toughest car markets in the world, but two things appear certain: The road ahead is electric, and the Chinese are coming up fast in the rearview mirror.

    In:
  • Battery
  • Electric Vehicle
  • China
  • Electric Cars
  • Auto Industry
Elizabeth Palmer

Elizabeth Palmer has been a CBS News correspondent since August 2000. She has been based in London since late 2003, after having been based in Moscow (2000-03). Palmer reports primarily for the "CBS Evening News."

More:Finance

Recommend

East Coast storm makes a mess at ski resorts as strong winds cause power outages

PORTLAND, Maine (AP) — A storm that swept up the East Coast delivered a blow to New England, packing

Indiana Fever win WNBA draft lottery, possible chance to pick Iowa star Caitlin Clark

The Indiana Fever have won the No. 1 pick in the WNBA draft for the second straight year, and now ha

3 coffee table books featuring gardens recall the beauty in our endangered world

Sometimes you just want to remind yourself that there's still plenty of beauty in our endangered wor